The Importance of Landing Pages
May 8, 2007
If you are paying for each and every click that comes to your website, as is the case in Search Engine Marketing systems like Adwords and MSNadcenter, you need focused results page. These results pages are also called landing pages. If you don’t have a landing page, you are wasting your money.
Recently, Cabelas learned a valuable lesson. They transitioned from a generic landing page, to one that you can actually buy something from. The Press Release says this:
With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.â€
Fortna says he also likes the ability to add text to the version of the web site maintained by Netconcepts without changing anything on the native web site.
This change alone positively affected their bottom line. So the next time you think of sinking some money into online advertising, make sure it is supported by a landing page.
Source: webpronews.com
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