SEO Tips Part 2- Using The Right Keywords
May 17, 2007
Now you have some great keywords for your site. Things that show exactly what your website provides, but aren’t so competitive that you can’t rank for them.
I probably don’t have to tell you - this is where most people fail. Well, one of the areas. A lot of people don’t go forward with getting backlinks either, but that is besides the point. We will handle that a bit later. We are going to work in top down fashion though, starting with the domain name.Some schools of thought say that a keyword rich domain name is important for overall search ranking. I advise against that, though. Having keywords in the domain name are nice, but not essential. The highest PR ranking site on the Internet don’t have keywords in them, but they are brand names (which you could argue are keywords in a sense).
The title of the web page is important though. You want a couple of your keywords in the title. If you don’t know where to find it or how to change it, you have to look in the <title>YOUR KEYWORDS HERE< /title> part of the html coding. Change that tag, and it changes the title of your web page.
Next is the name of your webpage, or site (depending on how your are setting it up). Make sure the keywords are there, and the font is big, like <h1> big. Then you generally have a subtitle. Once again, put your keywords in there and make sure it has a <h2> tag.
From here, you have to play it by ear. You want the title of your article to have keywords in it, because it is generally in bigger font and has bold faced type. Google looks at both things as a factor for page rank. You want your keywords to be spread through the text often, but now so often it is unreadable. After all, you are writing for a client or a customer, not for Google.
You want to use variations of text; such as the key term ‘promotional marketing’ can be interchanged with marketing promotion. Yahoo like variations like this.
A couple other considerations are with your categories or tags, as is popular in blogs. Tags are one more spot that help your rank for a keyword. Sometimes, it will even give you two extra placements in the text. Categories are another. The little tag that says, this article is in ’seo’ is crucial to add some forgotten keywords to your copy.
Tomorrow, we are going to discuss linking. Hopefully, I gave you a good 50,000 foot view of search engine optimization keywords. There will be more detailed articles to come, but I thought this is a nice way to familiarize you with some terms and thoughts.
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