SEO Tips Part 1- Choosing the Right Keywords
May 15, 2007
A huge part of search engine optimization is keywords, we all know that. But where do you find them? How do you use them? That is the mystery.
This also marks the beginning of article series dedicated to improving your site’s SEO, or search engine rankings. The first topic we are going to discuss is Choosing the right keywords.
Choosing Keywords
The absolute first step in search engine optimization, well after the actual web page build, is the find your keywords. These keywords are search terms users put into search engines to find you. Picking the right keywords can be tricky though.
My favorite tool to use is the Keyword Selector Tool found at overture.com. Truthfully, it has gotten a little slow over the years because almost every seo expert uses it, but it is worthwhile nonetheless.
Imagine you are a visitor, looking for a service like yours. What would you type in? Think of two or three word search terms because it is easier to rank for those. Take for example, “Online Transcription Service.” It describes a would-be business and would be semi easy to rank for in the search results.
Now, when you type something into overture, say “business” and see it is searched 14,000 times a day, don’t even try to optimize for it. How many sites on the Internet are already there? Countless. There isn’t a chance that you would be able to surpass them.
Take a lesser typed in phrase, such as “online business opportunity.” That phrase will be easier to target and easier to rank for. It isn’t that the keyword phrase is less important, just that it is lesser known. That way when someone types “online business opportunity” into Google, the chances of you being on the front page are a lot greater.
Tomorrow, we are going to talk about actually using the information you found today in your site!
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