Semantic Search Engine Marketing
May 7, 2007
DesktopMoney LTD team has just finished a pretty extensive comparison between two very different types of search engines; traditional and semantic.
The traditional ones are the kind that we have been dancing around for the past 10 years, such as Google, Yahoo, etc. All of them look at content the way a viewer would. The spiders sift through keywords and links and so on.
Semantic search engines are a bit different. They interpret the machine language of the website. In fact, various contant management systems have plugins that allow for this sort of indexing. But machine language is something that humans can’t make out. It is wrought with code and weird symbols, etc.
The actual comparison research conducted by DesktopMoney LTD was done between Google and Hakia, a semantic search engine. And as far as the extensiveness, each phrase was queried and searches went up to 3 pages in, typical user activity.
The results are interesting though. It turned out that Google served product oriented site for the same phrase that Hakia served content sites. Hakia, in fact, made it rather difficult to get to the real sellers of products.
When thinking about the future of the internet, this is a interesting development because pretty much everyone agrees the web is going semantic. It will be able to take action for you without you even clicking a button. But it still raises the question of why the semantic search results yielded non product related pages. Maybe the commercial sites haven’t applied semantic technology. Or maybe the page structure is such that a Hakia crawler couldn’t get through it as well.
I don’t know, buy we will have to see when the time comes.
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