Search Engine Friendly vs Search Engine Optimization

May 18, 2007

SearchEngineLand brought up a great point, Search Engine Friendly does not equal Search Engine Optimization.

Search Engine Friendly is a great marketing technique when selling your software online. A customer wants search engine to be able to crawl through the content with little to no resistence. That’s the only way that they will get natural traffic! But Search Engine Friendly isn’t a save-all for seo.

Generally speaking, the term “search engine friendly” describes design elements, menus, URLs, content management systems and shopping carts that are easy to optimize, while search engine optimization is all about improving the volume and quality of search-referred traffic to a website.

When a piece of software is regarded as search engine friendly, it points to the features, not the effectiveness. It takes a webmaster to be effective. It takes someone who knows what the hell they are doing, and not someone just publishing content the is relatively meaningless.

For more great information, check out search engine land. The article is very well written and informative.

Posted by Jason | Filed Under SEO 

Comments

Got something to say?