PPC Training Course
November 13, 2007
I am happy to introduce a new training series that we are going to be embarking on - Tech Solution Online Training! Over the years, we have answered a lot of questions for clients including random things like how to make a banner graphic, and more mainstream topics like how to run a PPC campaign. And since PPC deals with your ad dollars, and is a much bigger topic, we have decided to tackle that one first.
Pay per click advertising is a fanstastic medium, provided you have the skills necessary to run an effective campaign. You can funnel fantastic amounts of targeted traffic to your website in no time, with the slight click of a mouse and a few extra ad dollars. Where most people get into trouble, though, is when they let their campaign run for months and months without putting some of the analytics features into place. In fact, most people don’t even check their account, let alone manage it!
During this PPC training course, we are going to show you how to:
- Set up a PPC course, using a real campaign
- Add keywords that will get you the greatest return
- Optimize the ads themselves
- Show you how to maintain your campaign in terms of keyword/bid management
- Detail what Analytics are and how they can help you profit
- Show you all about conversions (how many clicks actually do what you want them to)
- and much, much more!
In essence, we will be getting into the theory behind PPC programs, as well as setting one up and going through it.
The meeting will be Monday, November 19th at 4:00 PM EST and is $49 to register. To attend, please click the button below which will direct you to a download containing all the information you need to get signed in.
I look forward to seeing you there! If you have any specific questions you would like answered, please drop me a note and I will do my best to get them included in the presentation!
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[…] of all, thank you to all of you who showed up for the first PPC training course. Your questions were great, and I think it will help us shape this next round up even better. As a […]